Sat 11 Mar 2006
[UPDATE: Podcast of this session.]
First up, Podcasting 2.0, a panel discussion crying out for the unconferencing talents of our local Audioactivism’s BrianR:
Chris Pirollo on podcasting “It’s not a lack of tools, it’s a lack of talent.”
One person asks – “Is there anyway you can do to make a podcast sound professional?” Pirollo – “garbage in, garbage out – without talent, without decent equipment it’ll sound like garbage”.
On video and monetizing content (how come making money drives so many of these discussions?) Eric Rice “we’ll never video something unless it’s a taste test – don’t give it for free.
Audience member – “you seem to be saying that most podcast are produced by technical people – that’s why you’re saying podcasters “need talent”.
Pirillo – NPR has raised the quality of podcasts overall. Before NPR, the poor quality of podcast was generally acceptable – NPR set the standard.
Pirillo – “Because the tools are so simple, everyone and their grandmother can podcast, and now everyone and their grandmother is…”
Rice – “That’s good” Pirillo – “No it isn’t – if you want to do a podcast for 5 people, leave a voicemail”
Laura Swisher – “let people do a podcast for 5 people” – if they’re good they’ll rise up
Once again, how do we monetize our content?
Rice talks about using product placement on his video ‘blog – I wonder if he told his consumers that he was touting a product?
So I ask Rice – What’s the ethics of product placement? He quickly ducked that question.
Back to branding,monetizing and money, money, money.