Thu 16 Mar 2006
Advice to Rockstar Journalist wannabees:
- Net-wise, we’re living in a Web 2.0 self-serve world. Better learn online email, blogging and pod/video-casting.
- Don’t whine when the new kids beat you to the story!
- Who cares about print bylines anymore? Develop your personal brand online: ‘blog every chance you get.
- Either work for folk without paywalls, change those folks minds or end-run your paymasters by “broadcasting” your personal content elsewhere (see: developing your own brand).
- Repurpose, refresh and extend your personal content - it’s the long tail of your brand.
- Don’t blame tech support for your lack of initiative Mr. Wannabee Rockstar Journalist - it’s a new media world, time to embrace the change and ride the wave.
Don’t want to change? Great! I understand they always need folks to write the obits.
A little objective advice based on observations of a slew of media-critters at both SxSWi and SxSW proper.
March 16th, 2006 at 6:43 pm
Will,
Thanks for the advice. After hanging with you and Steve and Kirk down in Austin, I’m ready to take off with a new career path. I want to blog, I want to write, I want to be interactive. I am not ashamed to say that I am wearing AE’s SXSW badge as I write this.
March 16th, 2006 at 6:45 pm
a
March 17th, 2006 at 2:01 am
db, I told you not to drink the SxSW koolaid! Remember, we don’t have to keep up with ae. In fact, attempts to do so will probably strain our credulity.