Varsity to Reopen: $3 Seats, $? Parking

According to this WCHL 1360 story Downtown’s Varsity will reopen in November.

The Varsity’ new website advertises all seats are $3 for “recently released and classic movies with excellent service and a customer focused staff to create an enjoyable movie experience at a discounted price.”

I’ve seen hundreds of movies at the Varsity over the last few decades and am happy, both as a customer and someone interested in enhancing Downtown’s vibrancy, that the Varsity is returning.

Quick question, “What is more expensive? A night at the movies – popcorn and all – or the cost of parking in the Town’s lots during the movie?”

Until Council starts rolling out the core recommendations of the Downtown Parking Task Force, of which I was a member, it seems like a venue that is targeted at providing a reasonably priced evening’s entertainment will have difficulty making that value proposition.



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