I’ve since heard the radio ad promoting,to some small extent (and, hopefully, unintentionally), the referendum. Besides surmounting all the advertising – radio, print – the layout of the ballot will probably prove to be the hardest obstacle to overcome. As someone (thanks) pointed out to me, most folks will read the first sentence describing the expansion of the board to seven members – something I agree with – and skip all the rest of the legalese. My concern? That on this strategic layout alone will the referendum be decided.